Wedding Photography Pricing Mastery
A complete, step-by-step system to pricing your wedding photography and optimizing your packages for maximum profitWatch Promo
Are you satisfied with the money you're making with wedding photography?
Are you sure your pricing is working?
Here's the bad news: the average wedding photographer leaves $500 to $1,500 on the table with every single wedding by improperly pricing themselves.
Now for the good news: you can make back that lost income almost overnight. And that's without improving your current website, portfolio, marketing, etc. All it takes is some thought and an hour on a word processor.
I spent 15 years in sales and marketing before I launched my photography business in 2006. Unlike most photographers - who are obsessed with cameras, lenses and photography technique - I have always been obsessed with business. From day one I was experimenting with marketing, pricing and sales to find out how to make the most money I possibly could with wedding photography.
Using this system I went from earning $0 on my first wedding to averaging over $5,000 per wedding within my first 2 years in business.
In this course I will show you exactly how to lay out your pricing. You'll learn:
- the 10 most important principles for wedding pricing success
- how to set your starting price
- when and how to raise (or lower) your prices
- how to build wedding packages that work
- how to sell more album packages
- how to make sure you don't get "bargained down" with every single wedding
- how to handle down-payments and refunds
There's no fluff and no padding in this course. It's not a minute longer than it needs to be for you to learn the system. I'll walk you step-by-step through the entire pricing process. Nothing will be left to guesswork.And if you have any questions that are not answered in the course, I'll be there to answer them in the discussion section of the course. Every wedding you book without using the methods in this course is costing you money! So don't delay and please enroll now.
Laurence spent 15 years in corporate marketing and sales before launching his photography business in 2006. With this background he started his business with a focus on, well....business.
From day one he was obsessed with developing optimal marketing, sales and pricing systems. As a result, he was averaging over $5,000 per wedding and $1,500 per portrait session within his first two years in business.
He began blogging about the business of photography and soon other photographers began reaching out to him for help. Over the past 5 years he's coached photographers from Hong Kong, Australia, the UK and all across the United States.
Start#1: Your Price Should Have Nothing To Do With Your Costs (3:18)
Start#2: Your Price Should Have Nothing To Do With What You'd Personally Pay (1:28)
Start#3: Weddings Are Not Scalable, So Charge As Much As Possible (1:57)
Start#4: Packages Work (2:26)
Start#5: Don't Have Too Many Packages (1:09)
Start#6: List Your Highest Priced Package On Top (1:40)
Start#7: Don't Include Too Much "Stuff" In Your Packages (1:33)
Start#8: Put Your Starting Price On Your Website (2:03)
Start#9: Be Confident In Your Prices (4:03)
Start#10: It's All About That Middle Package (1:15)
Frequently Asked Questions
Just ask your question in the comments section of the course and I'll respond. It's my goal to answer every question within 24 hours.
This course was exceptional! Laurence Kim provided exactly what was promised. I was fully engaged throughout the course and it succeeded my expectations.
Wedding photographers in this day and age have to wear a lot of “hats” and be skilled at numerous areas besides the actual act of taking photographs, and having business savvy is one of those big areas.
There are numerous online resources to sift through, from a variety of industry professionals, but often times these resources are not quite specific enough and leave you more confused than when you started. Laurence Kim completely turns this around by providing exact, concrete examples and plans of action to implement immediately.
Within these examples and action plans he explains the reasoning in a simple and helpful manner. This is one resource that is more than worth the investment; you will walk away with a list of “to-dos” that are immediately doable and will instantly improve your revenue and business overall.
- Caitlin Reyes