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Wedding Photography Album Sales Mastery
Introduction
Course Overview (1:58)
Why You Must Sell Wedding Albums (4:25)
Album Pricing Principles
How To Price Your Albums (2:57)
How Much To Charge Per Spread (2:25)
Use Album Credits, Not Album Pages (2:14)
Include Enough Credits For a Starter Ablum (1:56)
Set Up a Wedding Album Gift Registry (3:55)
Hire Great Second Shooters (2:43)
Operate With Integrity (1:17)
Selling The Album Package
Feature Albums On Your Website and Blog (1:16)
Sell What You Show (3:33)
Make Your Album Package Too Good To Turn Down (3:22)
Sample Price List
Producing a Great Album
Album Design Options (1:35)
Album Design Principles (2:29)
Design Square, 12x12 Albums (2:28)
Some Great Album Companies
The Album Design and Sales Process
Album Sales Workflow Overview (0:41)
The Initial Planning Meeting (1:23)
The Complete Album Sales Process (7:14)
Effective Language (2:30)
Why Clients and Photographers Love The System (1:46)
Best Practices
Why You Must Work Fast (2:10)
Outsourcing Does Not Reduce Profitability (1:09)
Album Credits Should Have an Expiration Date (2:12)
What Happens When Clients Buy Zero Extra Pages? (1:24)
How Much Album Credit to Include in Your Top Package (1:07)
Don't Use "Sales Techniques" (2:31)
Wrap Up (1:44)
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What Happens When Clients Buy Zero Extra Pages?
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